Pantone 448 C, called 'opaque couché', was voted the “World's Ugliest Color”. That's why it's the color of tobacco products now. As far as I'm concerned it's a mean-spirited form of nanny-state terrorism. Q: What should we do to people who don't feel good without having a smoke? A: Make them feel worse. What's next? Should smokers be forbidden to wear shoes? That would cut down smoking. Maybe instead of trying to make a miserable segment of the population sadder they should look into making people feel better so they don't feel the need to alter their body chemistry. Also, excessive taxation of tobacco is a punitive regressive tax on the poor. Finally, as technology improves are we going to add 'jump scares' to the packs?
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